‘True Blood’ star, Alexander Skarsgard has injected the ‘stud’ into suits, posing in a shoot by Annie Leibovitz for US men’s tailors Hickey Freeman.

Fronting the company’s A/W 2010 ad campaign, the pics will appear across Men’s fashion publications in September.

Joseph Abboud, Hickey Freeman’s Creative Director said:

“We want to attract the younger and younger-thinking customer. Hickey Freeman was much more traditional under the old regime. It lacked sex appeal.

“We didn’t try to make this Dolce & Gabbana, we’re not talking about suits for insider fashionistas. It’s about great modern sexy clothes for the American businessman”.

And uber hot actors…obviously.

Kate Lawson – Fashion Editor, Showbiz-i

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