With just a splash of Parisian cool and the UBER cute face of Jon Kortajarena (he of Tom Ford’s ‘A Single Man’ fame and the ‘Ooof’ factor) oh and someone called Alexa Chung – here is the latest A/W 2010 campaign for Pepe Jeans (yes, the chung appeared in the S/S ads too).

It’s official, Mulberry’s handbag muse has been upstaged by hotness….and the most chiselled cheekbones in town..no..the world.

I think I need a lie down.

Kate Lawson – Fashion Editor, Showbiz-i

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